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Welcome to the 2013 Munch Awards

The Munch Awards are to raise awareness of the "goodies" and the "baddies" of the kids food industry.

Over the last 6 weeks we have gathered nominations and obtained votes in 6 categories. And now...

We are pleased to announce the winners of the 2013 Munch Awards for each of the categories below:


The Categories


Best Kids Food Marketing Campaign

Best Worst Kids Food Marketing

This award goes to
Sanitarium Weetbix - tryathlon

Here are some of the voters comments:

"So successful - getting kids active and starting their day off in a healthy way. It has been a great thing for our little nation."

"Weetbix has always been in our lives. Weetbix no additives and no sugar. Actually a reasonably healthy product, true to the ad."

"Love the 'try' byline"

"Encourages kids not only to eat healthy but be active as well"


Worst Kids Food Marketing Campaign

Best Worst Kids Food Marketing

This award goes to
McDonalds - Happy Meals

Here are some of the voters comments:

"I don't like fast food marketed directly at kids as we have a obesity prob in NZ."

"The marketing team sure know how to sell to kids. Their pull is disgusting."

"Because it encourages children to make unhealthy food choices so they can get the toys."

Best Kids Food Product

Best Kids Food Product

This award goes to
All Good Bananas

Here are some of the voters comments:

"The most natural choice no nasty chemicals used in production, no processing, easy to transport to school and sport, contain lots of goodness and reasonably priced compared with other healthy snacks."

"It's hard to beat fresh fruit!"

Worst Kids Food Product

Worst Kids Food Product

This award goes to
Coca-Cola

Here are some of the voters comments:

"Because kids just lap it up, not knowing how much sugar they are taking on board and what stimulants are in the drink."

"Zero nutritional value and detracts from the nutritional value of other foods eaten!"

"It is not a food product, it is just a bunch of numbers and sugar."

"Just far too accessible and cheap for kids."

Best Kids Food Blog

Best Kids Food Blog

This award goes to
Homegrown Kitchen by Nicola Galloway

Here are some of the voters comments:

"A fabulous and healthy blog for the whole family."

"Local and wonderful Blog."

Best Kids Kitchen Product

Best Kids Kitchen Product

This award goes to
Kai Carrier - Re-usable Food Pouches

Here are some of the voters comments:

"Brilliant idea - practical and environmentally sound!"

"Great quality and extremely handy. A nice economical way to feed children healthy homemade goods."